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Message from the Founder & CEO
I bring warm greetings from Ethix. The last 14 years I have been an immensely gratifying experience with Ethix. With very humble beginnings, today Ethix is a significant player in the Indian pharmaceutical industry. We have evolved as a people centered organization, Focus on Quality Products, Formidable Sales & Marketing team and Customer Focus and we have established our leadership in the market by leveraging these strengths. The Indian pharmaceutical industry is poised for exponential growth with one third of the products in the world market being…
TOM & JOY
Multivitamin is defined as a preparation commonly used for supplementation which includes vitamins, dietary minerals and other nutritional elements. Vitamins are chemically unrelated families of organic compounds that are essential in small quantities for normal metabolism. Since Vitamins cannot be synthesized by humans, they need to be ingested in the diet to prevent disorders and metabolism.
Why Supplementation for children?
The current reality of time crunched parents and excessive burden on education, children does not take or get the proper nutritious diet all through. Other reasons also add up such as.
- Irregular eating pattern or not having well balance diet.
- Kids with chronic medical conditions like Asthma or digestive problems.
- A complete vegetarian diet or Vegan diet.
- Fast food and processed food culture. Lots of carbonated drinks.
Tom and Joy a thoughtful invention by Ethix Healthcare based on supplementation for kids who lack nutritious diet everyday in their growing age.
We bring to you a range of yummy and nutritious confectionaries fortified with advisable limit of multivitamin preparation. The products include Tom and Joy Gummy candies, Tom and Joy Lollipops, Tom and Joy Wafers, Tom and Joy Honey, and Tom and Joy mixed fruit jam.
Uses of Tom and Joy with added nutrients
The administration of Vitamins and minerals can be categorized under two readings.
- Prophylaxis or preventive
- Therapeutic or clinical use
Apart from being fortified these confectioneries by Ethix healthcare come in many yummy flavors and are nutritious for your kids. Tom and Joy is a healthier option in the current scenario of fast food and processed food culture. We encourage all parents to give a guilt free treat to your kid everyday with loads of nutritional benefits.
Vitamin and mineral deficiency is the major cause for chronic diseases such as cardiovascular disease and cancer which is estimated to account for about 35 million deaths worldwide.
Studies have proved that concurrent ingestion of several nutrients result in synergetic or threshold effects as compared to a single nutrient ingestion. A nutrient affects not only the absorption of other nutrients but also the transport, tissue uptake, function and metabolism of other nutrients.
Prophylactic uses of Tom and Joy Confectioneries with Multivitamin
- Vitamins and minerals should not be regarded just as a substance to correct deficiencies but it is more logical to try to prevent many diseases and chronic disorders.
- This can be done by general supplementation or specific administration.
- General supplementation is a popular way of prophylaxis when there is a general low level of intake in a large proportion or a target group (eg. Pregnancy or children).
- Foremost use of tom and joy is to avoid the deficiency states in the target groups.
- Some vitamins in Tom and Joy have other protective effects such as Vitamin E for the prevention of deterioration of fat storage in humans.
- Antioxidants in Tom and Joy prevent oxidative damage.
- Folate and B Vitamins in Tom and Joy regulate DNA methylation
- Calcium and Vitamin D in Tom and Joy Regulates cell differentiation, proliferation and growth.
- Vitamin A promotes normal growth and development, tissue and bone repair, and healthy skin and eyes and immune responses.
Therapeutic uses and Joy Confectioneries with Multivitamin
- Tom and Joy candies and confectioneries can be used for single Vitamin deficiency due to poor diet.
- Tom and Joy by Ethix healthcare can be used in Anemia, where kids have fatigue, restlessness, decreased hunger, etc.
- Children showing symptoms of frequent colds and infection due to poor immune response can be increasingly benefited with Tom and Joy
- Tom and joy with nutrients will help children with poor concentration, memory and mental development.
- ADHD which has become very much common.
- Diseases like scurvy, rickets, poor bone growth etc.